Recognize a dying or discontinued brand and later modifying it with a new field of colors, typography, imagery, audience, and logo by keeping the brand core. Also, exploring various future expansions of the brand. 

I chose Quiksilver, which is an outdoor apparel company that originated from Torquay, Australia. Later, it extended to the United States in 1976. The original brand centered on a youth audience because of its attributes of being adventurous and authentic in competitive outdoor sports, mainly surfing and snowboarding. The new Quiksilver brand, connects with people of various age groups who connect and grow with nature.